Every project advances through the Universal Project Framework — from foundation through execution — across 5 categories.
Status distribution
Pill Character Creative Engines
Mikey LoRA trained on 150 reference images across 3 colorways; Modal H100 inference + ComfyUI.
Market intelligence, tracking, and competitive positioning systems.
Ratings & Reviews Tracking
Amazon review aggregator replacing the Yogi vendor (~$150K/yr); daily/weekly/monthly cron analysis.
Competitive Analysis Tool
Multi-pillar competitive intel (launches, social sentiment, reviews) with a thin V1 aggregator.
Pricing & Promotions Analysis
Internal sales data × competitive pricing for elasticity forecasting; blocked on data access.
Weekly Culture & Market Intelligence Report
AI-augmented Monday-AM briefing on culture, partnerships, and competitors (The Beats Brief).
LLM-Optimized Product Copy (AEO)
Monitor AI engines (ChatGPT/Perplexity/Gemini) for Beats mention rates; a centralized AEO-scored copy library.
Sell-Through Velocity (Drops)
Automated tracker reporting Drops sell-through (first-hour velocity, 24h cadence) for inventory decisions.
Beats GM AI Engine
Per-product-owner AI intelligence layer (launches, sentiment, partnerships, market).
Commerce & Marketplace Intelligence
Track marketplace listings, sellers, and rank dynamics across Amazon and adjacent commerce surfaces.
Workflow engines that automate production pipelines end to end.
Amazon NIS Automation
Auto-populate the 22-file New Item Setup package per launch from PIM/DAM.
Amazon Bulk Image Upload
Batch rename/validate product images to ASIN naming convention; feeds the NIS package.
Translations for Amazon Assets
Colloquial (not literal) translations across 13 languages, tuned to the Beats brand glossary.
WW ASIN Tracking
Auto-log ASIN data across 22 countries/marketplaces, triggered by Vendor Central changes.
2D / Motion Assets to Spec
One approved creative → every platform spec (social, Amazon, print, motion) with product-aware cropping.
QA Tool / Assistant
Automate web QA: verify links/CIDs, language rendering, and accessibility (headings/alt/aria).
Carousel Image ICR Automation
Speed up in-context review of carousel assets via screenshot automation + LLM rule checks.
Marketing Email Builder
Improve consumer-email build efficiency to scale send volume.
518 Configurator
Interactive B518 frame/cushion configurator for channel partners (frontend, not AI).
Email QA Tool
Automate QA of marketing emails against brand/compliance/copy rules before send.
Systems that capture, organize, and surface institutional knowledge.
Schedule Builder / Tracker
Multi-project schedule view + phase notifications + risk flagging; awaiting repo handoff.
Knowledgebase for Website & Email Learnings
RAG-searchable KB of A/B tests, keynotes, and ad-hoc learnings.
Brief Creator (A/B Testing)
Generate an A/B testing brief from a few fields; a templated LLM generator that pairs with the KB.
Operator-facing utilities that keep the studio running smoothly.